BOONEY® was established in the year 2000 and has since been formally registered as a trademark in Singapore and Malaysia. BOONEY®'s brand positioning is catered to the modern consumer who is always looking out for well-desiged, practical and good quality products at a reasonable price.
BOONEY® exudes a brand personality that reflects the liveliness and vibrancy of young people. We believe that our price, quality and strong after-sales customer support will keep our customers happy and satisfied. Hence our tagline of "keeps you smiling".
BOONEY® products are manufactured under strong quality control standard. This is because our strong network of contract manufacturers are mostly ISO-certified factories.